Existing copy on Nuuly’s homepage
Hey URBN, welcome to your page!
I could tell you about how I use my wit and creativity to write copy across all channels that doesn’t give customers the ‘ick,’ but instead, I’ll let my words do the talking. Here’s a taste of how I approach omnichannel messaging and give customers an experience they’ll love.
Existing copy on Terrain’s homepage (focused on ‘get gifted’)
Existing copy on Terrain’s homepage
Existing copy on Nuuly’s ‘Our Story’ page (focused on copy underneath ‘What is Nuuly’)
My version
Say goodbye to the question ‘What do I wear??’
Rent fresh new styles every month with Nuuly, the clothing service that makes getting dressed fun.
Join now
What I did:
-Crafted a header that spoke to my emotions and problems as a consumer. Who hasn’t asked this question and wanted a solution??
-Added some flair when describing Nuuly and a preexisting bit of copy from Nuuly’s website that I loved.
My version
Create your ultimate wish list
What I did:
-Wrote a line that evokes that Christmas morning feeling when you wake up and open what you wished for.
My version
What Terrain is loving this season
Our decor and gift picks for a joyful + bright holiday.
What I did:
-Created copy that matches the photos’ creative direction and gets customers excited for the holidays.
-Devised content for the upcoming season that’s inclusive of Christian, Jewish, and African traditions.
My version
Outfits to feel great in every day
Nuuly is a clothing rental subscription service where you can try new styles, find what you love, and feel your best from outdoor concerts to a fancy party. With fresh styles from iconic brands and emerging designers, you can play around, feel your best, and discover your individual style.
What I did:
-Produced copy that shows Nuuly’s benefits.
-Wrote a blurb that shares what Nuuly does and how it will make customers’ lives better, more colorful, and always inspired.